Domestic first exhibition of watches and clocks twenty-first China International Watch Fair
The two exhibitions in one powerful alliances to create watches international fashion trading platform
enjoy “ China first exhibition of watches and clocks ” reputation of the world's third largest watch professional exhibition of — — “ Chinese (Shenzhen) International Watch Fair ”, during the twenty years of hard temper, has established its leading position in the industry. And the upcoming July 1, 2010 &mdash held 4; “ twenty-first China (Shenzhen) International Watch Fair ” will be more grand scene of lively opening.
it is reported, this exhibition for the first time by the Chinese horological association and Shenzhen City watches industry association co sponsored, is a powerful combination of “ ” joint action. The two sides this year reached a cooperation, “ Chinese (Beijing) International Watch Fair ” and “ Chinese (Shenzhen) International Watch Fair ” merged into one, use the “ Chinese (Shenzhen) International Watch Fair ” operation system, to rely on the Shenzhen China watch industry leading base, the two sides of the three all resources together, will be “ Chinese (Shenzhen) International Watch Fair ” into the international Chinese mainland only large-scale professional exhibition of watches and clocks and watches international fashion trading platform.
it is understood, this exposition gathered nearly 500 enterprises, Hong Kong, Taiwan, Japan, Korea, Europe and the United States more than 20 countries and regions participating in the exhibition, is expected to attract nearly 40000 people to visit the procurement from around the world more than 30 countries and regions. In a 30000 square meter exhibition hall, a total of 1400 booths, covering the clock and watch products at home and abroad, the watch movement, clock, digital calendar, radio controlled clock, clock, clock fittings machinery equipment diversification, it is a watch industry fashion feast.
wake up and watch the enterprise market crisis in the transformation of the opportunity to win
a year ago, the influence of Chinese watch industry affected by the impact of the global financial crisis, the market performance was weak; but a year later, through a variety of data shows that, the development status of Chinese watch industry is presenting the worsening of the situation.
a quarter of 2010 industry key enterprises in the watch industry display data (data source: China Ministry of industry and information technology), the first quarter of each data clock and watch industry are showing gratifying momentum of rise.
from “ the twenty-first Chinese (Shenzhen) International Watch Fair ” development situation, is the epitome of the recovery of the domestic watch market. Since the December official start fluttering, participating and last year showed a larger increase. For example, the domestic table altar “ four kings ” Fiyta, EBOHR, king, Rossini and old “ ” brand seagull, Ba six big brands continue to be a powerful battle proudly the exhibition; in addition to Renault, Porsche, Starking, Gaya, Jin Shida, Swiss francs, big day school, Eagle lion and dragon according to the official, Mann, Remy, ancient, Li Shihao, three thousand force brand will be in large special booth exhibits various brand style.
the concern is, in the market under the guidance of recovery, many watches enterprises are eager to speed up the transformation and upgrading of enterprises, hope from the past mainly to processing and wholesale and retail has gradually shifted to the brand, to seek products with higher added value direction. And through this exhibition on the occasion, many domestic enterprises competing to display clock except its products at the same time, also with industry experts and a related issue, upgrade and brand construction research of enterprise transformation.
recovery, put forward the new proposition &ldquo breakthrough in the predicament; ” industry new issues
while from the data, the influence of the domestic watch industry has gradually come out of the financial crisis, showing a steady upward trend. However, behind the rise in data representation, can not understand such a fact, in the face of international first-line brand watches the competition, the domestic watch both the manufacturing process or the image of the brand still exists a certain gap between the international brand, most are still at the bottom of the supply chain.
for example, for domestic clock industry, although occupy 95% of global output, but facing the manufacturing industry “ ceiling ” and consumer demand for quality gradually improved.
at the same time, with the rising cost of labor, the market for the brand value demand, enterprise transformation of domestic industry is clearly imminent clock!
for the domestic watch industry, the financial turmoil experienced after the baptism, put forward a new requirement of the target market and gradually to watch quality, fashion, design, brand, function; for watches enterprises, obviously facing efforts to strengthen the investment in research and development, application of high-tech, and gradually establish a brand, strengthen channel construction each link to development issues.
this, in “ the twenty-first China (Shenzhen) International Watch Fair ” on the occasion of the convening of the eighth session of the &ldquo, 2010; China watch forum ” will also start, in order to help Chinese watches enterprises breakthrough in the Predicament & rdquo; “, to achieve industrial upgrading of the road, this time Summit Forum will be “ eight dialogue: watch industry, a breakthrough in the predicament of ” as the theme, the full range of discussion on how to promote “ brand internationalization, lean manufacturing, industrial fashion ” domestic watch industry development road.
then, including the famous economist Lang Xianping, brand planning advisory masters Zhu Yutong, senior lecturer Alibaba invited Liu Yanqing industry veteran, with domestic and foreign famous master table business representatives gathered, focusing on the clock industry, the watch industry, watch the market prospect of the future, precision manufacturing value-added discussion, watches the industry design culture exploration, China business development of watches, electronic commerce in the clock and watch industry industry practice and Thinking on the data dissemination issues carry out on-site discussion. Obviously, the thought collision they will lead to more rational thinking and inspiration for the watch industry.